hello my name ILARIA SOPHIA BENIGNI and I'm the owner of ITG BEAUTY!

I born in Italy in 1994 in Bergamo, a little city close to Milan, (better know as "capitale della moda") and i move to New York (the other capital of fashion) in 2021 for realize my Dreams.

I'm an ItalianAmerican girl with heritage from Chicago and Bergamo by mom and dad.

in the years i felt in love for make-up and fashion so i decide to create my own brand for follow my biggest passion.

ITG BEAUTY was born in 2023 out of my love for the rich cultural heritage of Italian American beauty.

in my life i have always been captivated by the artistry and elegance that makeup can bring to our everyday lives.

Our journey began with the simple idea of combining traditional Italian beauty principles with modern American trends.

Over the last years, we've cultivated a makeup collection that embodies this unique blend, offering our clients a very unique beauty touch  tailored to their individual needs.

At ITG BEAUTY, we pride ourselves on our commitment to quality, creativity, and customer satisfaction. Our passion is not just to enhance your beauty but to make you feel empowered and confident with every product you use.

Join us on this journey where elegance meets innovation.